
In these troubled times when we are forced to welcome so many down and out and forgoten pop culture icons back into our lives it often makes it hard to realy care what they are up to since there star has fallen . There’s generally a reason why their star has long since crashed and burned , equally why a comeback feels like little more than the cynical pursuit of a desperate last, quick buck. Well, we can probably all agree this is not a dilemma that greets news of plans for a new MC Hammer reality TV show, called, happily, “Hammertime”.
Due to air on A&E Sunday june 14th , the 10 episode programme will capture the iconic ‘90s rapper going about life alongside his wife of over two decades and their children. Apparently following a similar if unscripted format to the “Cosby Show”, producers hope to address Hammer’s spectacular past (he sold more than 50 million albums worldwide and is a three-time Grammy award winner,he was declared bankrupt in 1996, despite having earned $33 million in 1991 alone) Hammer contributes equally to the child rearing responsibilities and daily household chores while performing at concerts, juggling speaking engagements, and balancing his social media empirebut also his future as a “New Age dad” and devoutly religious man in Oakland, California.
In the series premiere, the Hammer family does some much needed Spring cleaning, uncovering lost memorabilia and wardrobe from Hammer’s closet. Hammer accompanies son Jeremiah to “Take Your Dad To School Day” and talks to his teacher about some disappointing report card grades. Hammer also dances with his crew and cousin Marv who desperately wants to be one of the dancers but needs to prove himself first. In the second episode “Moving Forward,” viewers learn the touching story of why nephew Jamaris lives with Hammer and the two go on a tour of Stanford University where Hammer speaks on a social media panel. Hammer goes in studio with his two daughters and the elder A’Keiba challenges her shy younger sister Sarah to sing at an open mic night.
Speaking about the show, executive producer J.D. Roth explained: “Here’s a dad with five kids, married to the same woman for more than 23 years, living in the same place where he grew up and going to church every Sunday. He’s had his ups and downs, and it’s what makes him such a character you root for.” Meanwhile, the man himself promised: “It will be good stuff. I have some great kids. All ‘hams’ and entertainers”. Which leaves us with several questions. Is he still wearing these ridiculous trousers?! and at this point does anyone realy care???
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